Advertising

BUSINESS  ENGLISH  VOCABULARY

Advertising

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Word	Meaning
advertisement	Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
advertising agency	Marketing services firm that assists companies in planning advertisements.
AIDA	Attention, Interest, Desire, Action - the aim of all advertising.
benefit	Advantage of a product or service.
billboard	Signboard for advertising posters.
broadsheet	Newspaper printed in a large format.
campaign	Organized course or plan of action.
circulation	Average number of copies of newspapers or magazines sold over a period of time.
classified ads	Small advertisements in newspapers or magazines, divided into categories.
commercial	Advertisement on radio or television.
coupon	Part of a printed advertisement to be used to order goods or samples.
direct mail	Advertisement sent by post to prospective customers.
double-page spread	Advertisement printed across two pages in a newspaper or magazine.
editing	Reviewing or rewriting in order to make suitable for publication.
eye-catcher	Something that particularly attracts one's attention.
features	Special characteristics of a product.
generic advertising	Advertising for a whole sector, such as tourism, rather than a specific product.
hoarding	Wooden structure or signboard, used to carry advertisements.
hype	Excessive or intensive publicity;  exaggerated claims made in advertising.
jingle	Catchy tune, with a short simple rhyme, used to promote a product.
key words	Informative words chosen to indicate the content of a document.
launch	To start an action in order to introduce something (e.g. a new proeduct).
mailshot	Piece of advertising material sent to potential customers by post.
mass media	The main means of mass communication (newspapers, TV and radio).
plug	Favourable publicity in the media for a commercial product (e.g. a book).
poster	Large sheet of paper used in advertising.
prime time	Hours on radio and TV with the largest audience, usually the evening.
promote	Use advertising and publicity to try to increase sales of a product.
roadside signs	Large panels along roads and motorways used for outdoor advertising.
slogan	Phrase used to advertise a product, or to identify a company or organization.
slot	Specific time in a broadcasting schedule allotted for a commercial.
soundbite	Short extract from a recorded interview or speech.
spam	Unsolicited advertising sent through the internet as an email message.
spot	Position of a commercial in a radio programme or TV schedule.
tabloid	Newspaper printed in small format, usually with a lot of photographs.
target	Objective;  what is aimed at.
U.S.P.	Unique Selling Proposition;  a declaration of what makes a product different.
write copy	Write a text to be printed or spoken in an advertisement or a commercial.